Bright Futures Vision Clinic
Effective Date: 8 February 2026
Eye Health Clinic, PA dba Bright Futures Vision Clinic (“we,” “our,” or “us”) is committed to protecting the privacy and security of your personal and health information. This Privacy Policy describes how information is collected, used, disclosed, and safeguarded when you visit our website, communicate with us, or request services.
We comply with all applicable federal and Florida privacy laws, including the Health Insurance Portability and Accountability Act of 1996 (HIPAA), the HITECH Act, and Florida laws governing patient confidentiality and healthcare data security.
Information We Collect
Information You Provide
Eye Health Clinic, PA dba Bright Futures Vision Clinic collects personal and health information through our HIPAA-compliant electronic health record (EHR) system as part of providing eye care services.
Information collected through our EHR may include:
- Name and contact information
- Date of birth
- Insurance information (when applicable)
- Clinical and medical eye care information is necessary for treatment
Any information submitted through our public website is limited to non-clinical, administrative details (such as name, phone number, or email) and is used only to facilitate communication or scheduling. Patients are directed to complete medical, clinical, or intake information through secure, HIPAA-compliant systems. Please do not submit sensitive medical or insurance information through our public website forms.
Electronic Communications Authorization
At a patient’s request, we may communicate with patients or their authorized representatives via electronic methods such as text message (SMS) or email.
By requesting or consenting to communication via text or email, the patient acknowledges and authorizes the exchange of personal health information (PHI) using these methods and understands that standard text messaging and email may not be fully secure and may carry a risk of unauthorized access.
Patients may provide this authorization electronically (including by text or email), or in writing, and may withdraw consent at any time by notifying the clinic. The clinic will make reasonable efforts to honor communication preferences once notified.
Automatically Collected Technical Information
When you visit our website, limited technical information may be automatically collected by our website hosting provider (WordPress) as part of standard website operations. This information may include:
- Internet Protocol (IP) address
- Browser and device type
- Pages visited and time spent on the website
Bright Futures Vision Clinic does not use this information for advertising, behavioral tracking, or marketing purposes. We do not run ads, use tracking pixels, or knowingly allow third parties to collect personal information through our website.
This technical information is used solely to maintain website functionality, security, and performance. We do not knowingly collect sensitive personal or health information through our public website.
How We Use Your Information
We use personal and health information solely for lawful healthcare and operational purposes, including:
- Scheduling and managing appointments
- Providing and coordinating optometric and medical eye care services
- Communicating with patients regarding care, scheduling, referrals, or follow-up
- Maintaining required clinical and administrative records
- Meeting legal, regulatory, licensing, and professional obligations
Protected Health Information (PHI) is maintained within our electronic health record system, EyeCloudPro, with whom we maintain a valid Business Associate Agreement (BAA) to ensure compliance with HIPAA and the HITECH Act.
Our phone, fax, voicemail, and text messaging services are provided through RingCentral, which is used for healthcare-related communications and configured to support privacy and security standards appropriate for medical practices.
SMS Communications & Consent
If you provide your mobile phone number and opt in to receive text messages from EyeCloudPro SMS reminders:
- You may receive appointment reminders, scheduling updates, or other clinic-related communications
- Message and data rates may apply
- You may opt out at any time by replying STOP
SMS consent is not shared with third parties or affiliates.
Text Messaging Consent
By texting Eye Health Clinic, PA dba Bright Futures Vision Clinic at 850-270-5482, you agree to receive text messages related to conversations with our clinic, including appointment coordination, follow-up communication, and care-related messaging. Message frequency may vary. Message and data rates may apply.
Reply STOP at any time to opt out of text messages.
Reply HELP for assistance.
SMS consent is not shared with third parties or affiliates.
For more information, please review our
Privacy Policy: https://brightfuturesvisionclinic.com/privacy-policy/
Terms of Service: [INSERT TERMS URL]
Sharing of Information
We do not sell, rent, trade, or otherwise disclose personal information or Protected Health Information (PHI) for marketing or commercial purposes.
Personal information and PHI are disclosed only in the following limited circumstances:
- With the patient’s explicit authorization:
Information is released to third parties (including other healthcare providers, schools, employers, or family members) only after a valid written and signed authorization or records release form is obtained, except where otherwise permitted or required by law. - With healthcare vendors and service providers:
Information may be shared with vendors who assist in operating our practice (such as electronic health record and communication service providers) and who are contractually obligated to safeguard information and comply with HIPAA and HITECH requirements. - With Business Associates:
Information may be shared with Business Associates operating under HIPAA-compliant Business Associate Agreements (BAAs) solely for healthcare operations and related services. - As required by law:
Information may be disclosed when required by applicable law, court order, subpoena, or regulatory authority.
Phone numbers, text messaging data, and SMS consent are not shared with third parties or affiliates for marketing or promotional purposes. Verbal requests for records or information are not sufficient to authorize disclosure unless otherwise permitted by law.
Social Media & Public Platforms
Eye Health Clinic, PA dba Bright Futures Vision Clinic does not disclose Protected Health Information on social media or public platforms.
Any patient images, testimonials, case discussions, or identifying details are shared publicly only when explicit written and signed authorization is obtained, in full compliance with HIPAA authorization requirements and Florida privacy standards.
Data Security
We implement administrative, technical, and physical safeguards designed to protect personal information and PHI from unauthorized access, disclosure, alteration, or destruction. Access to PHI is limited to authorized workforce members and vendors with a legitimate healthcare-related need.
While we take reasonable steps to protect information, no method of electronic transmission or storage is completely secure.
Florida-Specific Privacy Considerations
In addition to federal requirements, we adhere to Florida laws governing patient confidentiality, healthcare record retention, and data security. Patient information is handled consistent with Florida Board of Optometry standards and applicable state privacy protections.
Your Rights
You have the right to:
- Request access to or correction of your personal information
- Request restrictions on certain uses or disclosures, where permitted
- Withdraw consent for non-required communications at any time
Requests must be submitted in writing (typed is acceptable), and they must include a wet signature, full name, address, and phone number, to 267 John Knox Road #114, Tallahassee, FL 32303.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the content or privacy practices of external sites.
Changes to This Policy
We may update this Privacy Policy periodically. Any changes will be posted on this page with an updated effective date.
Contact Information
If you have questions about this Privacy Policy or our privacy practices, please contact:
Eye Health Clinic, PA inside Walmart Optical
35 Mike Stewart, Crawfordville, Florida 32327
📧 careteam@brightfuturesvisionclinic.com
📞 850-270-5484
🌐 https://brightfuturesvisionclinic.com/privacy-policy
Bright Futures Vision Clinic
267 John Knox Ste 114, Tallahassee, Florida 32303
📧 careteam@brightfuturesvisionclinic.com
📞 850-270-5482
🌐 https://brightfuturesvisionclinic.com/privacy-policy